Independent Consultant

  • Serve as a strategic partner to help develop insight-driven, creative PR activations, best-in-class influencer campaigns and global toolkits, including asset creation
  • Provide Director/VP-level support and counsel to effectively manage teams and increase productivity
  • Client-facing as needed and available for travel
  • Ideal fit for maternity leave coverage
  • Past client roster: M Booth (GMC, Honest Tea, Weight Watchers, The Boston Beer Company, Morton Salt), DeVries Global (SK-II, Febreze, MetaDerm), Kaplow (Target, Laura Mercier, L'Occitane), Marina Maher Communications (Tide, Gain, Herbal Essences), HUGE (Zelle), ModCloth

Director of Social Media & PR/Smith Brothers Agency

  • Served as a strategic leader within the agency to elevate approach to social media and influencer marketing
  • Managed and led a team of four social media & PR strategists, who collectively work across 15 brands
  • Played a critical role within new business efforts to generate revenue for the department and agency as a whole
  • Educated key stakeholders on digital innovations and empathetic branding to spark creative thinking and content opportunities

Digital Strategist/DeVries Global

  • Leveraged creativity and strategic thinking to develop holistic programs on behalf of Pantene and P&G Beauty, including work in support of the company’s London 2012 Summer Olympics sponsorship and first-ever college program with LinkedIn
  • Oversaw digital strategy for Pantene social channels to ensure best-in-class work
  • Concepted Pantene YouTube programming featuring popular beauty creators and managed all video production from start to finish
  • Planned and executed flawless multi-brand activations for P&G stakeholders, including globally-recognized launch events and media partnerships such as Lucky FABB
  • Ensured all projects are set up for success and feasible within budget
  • Supported new business clients, including Samsung Mobile and Celebrity Cruises, on social strategy and digital media relations

  • Managed client relations for numerous lifestyle brands, including Sebago, Chelsea Paris Footwear, 21 Drops
  • Successfully launched the 21 Drops brand and secured 150 placements, generating 110 million impressions
  • Developed press materials, strategy documents and launch events, which have resulted in placements in The Wall Street Journal, The New York Times, TODAY Show, AOL, and many other national outlets
  • Attended deskside meetings to foster media relationships and secured brand recognition in W, Town & Country, Real Simple, LUCKY, Marie Claire, among others
  • Secured national broadcast segments and worked with clients to develop key talking points

SAE/Pierce Mattie PR


  • Planned, implemented and promoted nationwide public awareness campaign to empower women to embrace their natural skin color and secured pro-bono ad space in 20 top magazines, including TIME, Harper’s Bazaar, O The Oprah Magazine, and Star
  • Created press releases, pitch letters and media alerts for beauty and health media professionals
  • Secured nationwide press for both the Foundation and top dermatologists across the country
  • Worked with leading skincare line to manage publicity for national skin cancer screening tour and secured press in each local market; tour made 80 stops during a six month period and kicked off with appearances on Good Morning America and TODAY
  • Managed cause-marketing campaigns with clients, such as Sephora, ViX and Lauren Moffatt

Communications Manager/The Skin Cancer Foundation


  • Generated exciting media campaigns for well known consumer products via: press releases, pitches, long-lead mailings and desksides
  • Compiled market research, media lists and tracked media impressions
  • Assisted in the organization and execution of multiple television segments

AAE/Tractenberg & Co. 


Education

The Pennsylvania State University, State College, PA, 2001 - 2005 

  • BA in Advertising/Public Relations | Minor in Psychology
  • Dean’s List (8 semesters)